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Real Meta Ads Results From Accounts I Have Managed

Screenshots taken directly from Meta Ads Manager. No mockups, no rounded-up numbers. Click any screenshot to see it full size.

  • 184Tracked purchases across the five views with totals shown
  • $60,174Purchase conversion value in those five views
  • $21.11Lowest overall cost per purchase among them

Meta Ads Manager screenshots

Each screenshot shows the campaign or ad set view as Meta reports it: amount spent where the column is visible, purchases, cost per purchase and purchase conversion value.

Meta Ads Manager results: 47 purchases at $21.11 per purchase, $27,504.20 in purchase conversion value.
$27,504.20 purchase value47 purchases at $21.11 per purchase, $27,504.20 in purchase conversion value.
Meta Ads Manager results: $1,505.37 spent, 24 purchases at $62.72 each, $14,879.26 in purchase conversion value.
$14,879.26 purchase value$1,505.37 spent, 24 purchases at $62.72 each, $14,879.26 in purchase conversion value.
Meta Ads Manager results: 33 purchases at $32.74 per purchase, $7,072.98 in purchase conversion value.
$7,072.98 purchase value33 purchases at $32.74 per purchase, $7,072.98 in purchase conversion value.
Meta Ads Manager results: 41 purchases at $73.93 per purchase, $5,927.51 in purchase conversion value.
$5,927.51 purchase value41 purchases at $73.93 per purchase, $5,927.51 in purchase conversion value.
Meta Ads Manager results: $1,951.08 spent, 39 purchases at $50.03 each, $4,790.65 in purchase conversion value.
$4,790.65 purchase value$1,951.08 spent, 39 purchases at $50.03 each, $4,790.65 in purchase conversion value.
Meta Ads Manager results: Top ad set in this view: 26 purchases at $20.24 each, $7,506.30 in purchase conversion value.
$7,506.30 purchase valueTop ad set in this view: 26 purchases at $20.24 each, $7,506.30 in purchase conversion value.

How to read these numbers

Purchases are conversions tracked by the Meta Pixel and Conversions API for the reporting window shown. Cost per purchase is amount spent divided by purchases. Purchase conversion value is the revenue value sent back to Meta with each purchase event, so it is only as accurate as the tracking behind it. That is one reason I set up and check tracking before scaling any budget.

These accounts ran purchase campaigns. For local service businesses the main metric is usually cost per qualified lead or cost per booked job instead, but the same disciplines apply: clean tracking, a lean structure, steady creative testing and budget moved toward what produces real results.

Results vary by industry, market, offer and budget. Past performance is not a guarantee of future results.

What I can do for your account

  • Audit tracking so reported results match reality
  • Restructure campaigns so Meta can learn
  • Test new creative before fatigue sets in
  • Report on revenue or booked jobs, not clicks

Want results like these in your account?

Send me your website and where you are now. I will look at your account or plan personally and tell you what I would fix first, even if the answer is that Facebook Ads is not your next step.

What I look at:

  • Your targeting, audiences and location settings
  • Pixel, Conversions API and lead-event tracking
  • Creative fatigue, hooks and offer strength
  • Lead form quality and follow-up speed

Prefer to talk? Book a 30-minute call or message me on WhatsApp.