Projects
Screenshots taken directly from Meta Ads Manager. No mockups, no rounded-up numbers. Click any screenshot to see it full size.
Each screenshot shows the campaign or ad set view as Meta reports it: amount spent where the column is visible, purchases, cost per purchase and purchase conversion value.






Purchases are conversions tracked by the Meta Pixel and Conversions API for the reporting window shown. Cost per purchase is amount spent divided by purchases. Purchase conversion value is the revenue value sent back to Meta with each purchase event, so it is only as accurate as the tracking behind it. That is one reason I set up and check tracking before scaling any budget.
These accounts ran purchase campaigns. For local service businesses the main metric is usually cost per qualified lead or cost per booked job instead, but the same disciplines apply: clean tracking, a lean structure, steady creative testing and budget moved toward what produces real results.
Results vary by industry, market, offer and budget. Past performance is not a guarantee of future results.
Send me your website and where you are now. I will look at your account or plan personally and tell you what I would fix first, even if the answer is that Facebook Ads is not your next step.
What I look at:
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