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Facebook Ads Account Setup Done Right From Day One

A clean Meta business setup that you own: Business Manager, ad account, Page, Instagram, payment, domain verification, tracking and permissions.

  • You own itEverything in your name
  • SecureTwo-factor and correct roles
  • Ready to launchTracking and audiences in place

Why setup problems cost so much later

Many ad accounts were created years ago by a nephew, a former employee or an agency that has since disappeared. The result is lost admin access, personal ad accounts mixed with business ones, Pages nobody can manage, and accounts disabled with no way to appeal.

A proper setup prevents most of that. It puts every asset under a Business Manager (Meta Business Portfolio) that you own, gives each person the minimum access they need, and verifies your business and domain so ads and tracking run smoothly.

What I set up or clean up

  • Meta Business Portfolio with you as the owner and a backup admin
  • Ad account with the right currency, time zone and payment method
  • Facebook Page and Instagram professional account connected
  • Business verification and domain verification
  • Pixel, Conversions API and event configuration
  • Partner access for anyone who manages your ads
  • Two-factor authentication and security review

Note: currency and time zone on an ad account cannot simply be changed later, which is one more reason to get it right at the start.

Common setup problems

  • Agency owns your ad account
  • Ads running from a personal profile
  • No admin left on the Page
  • Wrong time zone in reports
  • Disabled account with no backup admin

What the setup includes

Business Portfolio structure

Assets, people and partners organized so you can grant or remove access in minutes and never lose control of your advertising.

Verification

Business and domain verification.

Ad account

Billing, currency and time zone.

Page and Instagram

Connected and ready for ads.

Tracking

Pixel and Conversions API installed.

Audiences

Core retargeting audiences created.

Security

Roles, two-factor and backup admins.

Setup steps

  1. 01

    Inventory

    What exists and who controls it.

  2. 02

    Recover or create

    Claim assets or start clean.

  3. 03

    Connect

    Page, Instagram, ad account and website.

  4. 04

    Track

    Pixel and Conversions API.

  5. 05

    Secure and document

    Access list and handover notes.

Frequently asked questions

Can you recover an ad account an old agency controls?

Often, if the account or Page belongs to your business, but it depends on who holds admin access. I guide you through Meta’s ownership and access options.

Do you need my password?

No. I never need your Facebook password. You add me as a partner or an employee with limited access.

What if my ad account is disabled?

I help you understand the reason and submit an appeal where appropriate, and set up safeguards to reduce future risk.

Get a free review of your Facebook Ads

Send me your website and where you are now. I will look at your account or plan personally and tell you what I would fix first, even if the answer is that Facebook Ads is not your next step.

What I look at:

  • Your targeting, audiences and location settings
  • Pixel, Conversions API and lead-event tracking
  • Creative fatigue, hooks and offer strength
  • Lead form quality and follow-up speed

Prefer to talk? Book a 30-minute call or message me on WhatsApp.