Lifestyle, retail and events

Facebook Ads for E-commerce Brands

Facebook and Instagram ads that scale profitable online sales with catalog, prospecting and retargeting campaigns.

Bestseller or bundleOffer that typically converts
Standard rulesMeta policy that applies
PurchasesMain lead type

Why Facebook and Instagram ads work for e-commerce brands

Meta remains one of the biggest sales channels for e-commerce brands. Advantage+ shopping campaigns, catalog ads and strong creative testing drive most results, supported by accurate Conversions API tracking.

The work is economics: contribution margin, average order value and return on ad spend, not just reported ROAS.

Common problems I fix

Unprofitable reported ROAS
Creative fatigue
Tracking gaps
Over-reliance on discounts

Campaigns I build for e-commerce brands

Advantage+ shopping

Automated prospecting campaigns fed by strong creative and clean data.

Catalog and dynamic ads

Showing the right products to the right people.

Creative testing

UGC, founder and product videos.

Retargeting and retention

Cart abandoners and repeat buyers.

Tracking

Conversions API and server-side events.

Creative, targeting and policy for e-commerce brands

Creative that works

UGC and creator content
Founder stories
Product demos

Facebook Ads vs Google Ads for e-commerce brands

I manage both, so here is an honest view of where each channel fits.

	Facebook & Instagram	Google Ads
Best for	Discovery and scale	Branded and high-intent searches
Lead type	Purchases	Purchases
Creative	Critical	Product feed
Cost	Varies	Varies

How I start a campaign for your business

01
Review your numbers
Customer value, service area, capacity and what you have tried before.
02
Set up tracking
Meta Pixel, Conversions API and lead quality feedback.
03
Build the offer and creative
Built around “bestseller or bundle” or a better offer for your market.
04
Launch and optimize
Weekly changes based on cost per qualified lead, not clicks.
05
Report on booked jobs
Plain-English monthly reporting and next steps.

Proof, not promises

Real Meta Ads results from accounts I have managed

Screenshots taken directly from Meta Ads Manager accounts I have managed. Click any screenshot to see it full size.

184Tracked purchases across the five account views with totals shown
$60,174Purchase conversion value reported in those five views
$21.11Lowest overall cost per purchase among those five views

Meta Ads Manager results: 47 purchases at $21.11 per purchase, $27,504.20 in purchase conversion value. — **$27,504.20** purchase value47 purchases at $21.11 per purchase, $27,504.20 in purchase conversion value.

Meta Ads Manager results: $1,505.37 spent, 24 purchases at $62.72 each, $14,879.26 in purchase conversion value. — **$14,879.26** purchase value$1,505.37 spent, 24 purchases at $62.72 each, $14,879.26 in purchase conversion value.

Meta Ads Manager results: 33 purchases at $32.74 per purchase, $7,072.98 in purchase conversion value. — **$7,072.98** purchase value33 purchases at $32.74 per purchase, $7,072.98 in purchase conversion value.

Meta Ads Manager results: 41 purchases at $73.93 per purchase, $5,927.51 in purchase conversion value. — **$5,927.51** purchase value41 purchases at $73.93 per purchase, $5,927.51 in purchase conversion value.

Meta Ads Manager results: $1,951.08 spent, 39 purchases at $50.03 each, $4,790.65 in purchase conversion value. — **$4,790.65** purchase value$1,951.08 spent, 39 purchases at $50.03 each, $4,790.65 in purchase conversion value.

Meta Ads Manager results: Top ad set in this view: 26 purchases at $20.24 each, $7,506.30 in purchase conversion value. — **$7,506.30** purchase valueTop ad set in this view: 26 purchases at $20.24 each, $7,506.30 in purchase conversion value.

These are purchase campaigns, and results vary by industry, market, offer and budget. Past performance is not a guarantee of future results. See all Meta Ads results →