Health and medical

Facebook Ads for Optometrists

Facebook and Instagram ads that bring patients in for eye exams, glasses, contacts and specialty care.

Eye exam and frames offerOffer that typically converts
Health and wellness limitsMeta policy that applies
Exam bookingsMain lead type

Why Facebook and Instagram ads work for optometrists

Eye exams are recurring and families need them every year, but many people put them off. Facebook reminders, frame promotions and specialty services like dry eye treatment and myopia control for children bring patients in.

Health and wellness tracking rules

Meta may restrict health advertisers from optimizing for lower-funnel events. I check Events Manager for restrictions and plan campaigns around permitted events and lead forms.

Common problems I fix

Competition from retail chains
Seasonal swings
Low exam reminders

Campaigns I build for optometrists

Annual exam reminders

Campaigns for families and adults overdue for exams.

Frame promotions

New collections and offers.

Dry eye treatment

Specialty care campaigns.

Myopia control

Parents of children.

Insurance benefits

End-of-year benefit reminders.

Creative, targeting and policy for optometrists

Creative that works

New frame collections
Doctor introductions
Insurance accepted details

Facebook Ads vs Google Ads for optometrists

I manage both, so here is an honest view of where each channel fits.

	Facebook & Instagram	Google Ads
Best for	Reminders and eyewear	Urgent eye care
Lead type	Exam bookings	Calls
Seasonality	Year-end benefits	Varies
Cost	Lower	Moderate

How I start a campaign for your business

01
Review your numbers
Customer value, service area, capacity and what you have tried before.
02
Set up tracking
Meta Pixel, Conversions API and lead quality feedback, configured within health and wellness data restrictions.
03
Build the offer and creative
Built around “eye exam and frames offer” or a better offer for your market.
04
Launch and optimize
Weekly changes based on cost per qualified lead, not clicks.
05
Report on booked jobs
Plain-English monthly reporting and next steps.

Proof, not promises

Real Meta Ads results from accounts I have managed

Screenshots taken directly from Meta Ads Manager accounts I have managed. Click any screenshot to see it full size.

184Tracked purchases across the five account views with totals shown
$60,174Purchase conversion value reported in those five views
$21.11Lowest overall cost per purchase among those five views

Meta Ads Manager results: 47 purchases at $21.11 per purchase, $27,504.20 in purchase conversion value. — **$27,504.20** purchase value47 purchases at $21.11 per purchase, $27,504.20 in purchase conversion value.

Meta Ads Manager results: $1,505.37 spent, 24 purchases at $62.72 each, $14,879.26 in purchase conversion value. — **$14,879.26** purchase value$1,505.37 spent, 24 purchases at $62.72 each, $14,879.26 in purchase conversion value.

Meta Ads Manager results: 33 purchases at $32.74 per purchase, $7,072.98 in purchase conversion value. — **$7,072.98** purchase value33 purchases at $32.74 per purchase, $7,072.98 in purchase conversion value.

Meta Ads Manager results: 41 purchases at $73.93 per purchase, $5,927.51 in purchase conversion value. — **$5,927.51** purchase value41 purchases at $73.93 per purchase, $5,927.51 in purchase conversion value.

Meta Ads Manager results: $1,951.08 spent, 39 purchases at $50.03 each, $4,790.65 in purchase conversion value. — **$4,790.65** purchase value$1,951.08 spent, 39 purchases at $50.03 each, $4,790.65 in purchase conversion value.

Meta Ads Manager results: Top ad set in this view: 26 purchases at $20.24 each, $7,506.30 in purchase conversion value. — **$7,506.30** purchase valueTop ad set in this view: 26 purchases at $20.24 each, $7,506.30 in purchase conversion value.

These are purchase campaigns, and results vary by industry, market, offer and budget. Past performance is not a guarantee of future results. See all Meta Ads results →