New York City, NY
Facebook and Instagram ads for New York City businesses in Manhattan, Brooklyn, Queens, the Bronx and Staten Island.
New York City is the largest advertising market in the US. Each borough is a major market on its own, and most local businesses serve only part of it well. Neighborhood-level targeting and creative that feels native to the area are the biggest advantages.
The city is extraordinarily diverse; Spanish, Chinese, Russian, Bengali and many other language communities can be reached with tailored creative.
The five boroughs each behave like a major city. Manhattan is dense, expensive and mostly renters. Brooklyn ranges from brownstone Park Slope and Brooklyn Heights to Bensonhurst and Canarsie. Queens is one of the most diverse places on earth, from Astoria and Long Island City to Flushing and Jamaica. The Bronx and Staten Island have larger shares of homeowners and family households.
For home services, building type matters as much as neighborhood: a co-op apartment, a brownstone and a detached Staten Island home need completely different messages. For healthcare, fitness and dining, density makes small radiuses very effective.
NYC campaigns target by borough or neighborhood, qualify renters for home services, and refresh creative often.
Send me your website and current setup for a free review of your New York City campaigns.
Often just one or two miles, because density means even a small radius holds a very large audience.
Yes, except in Special Ad Category campaigns.
Yes, among the most expensive.
I work remotely with New York City businesses by video call, email and WhatsApp. That keeps costs down and lets me focus on the account rather than travel.
Send me your website and where you are now. I will look at your account or plan personally and tell you what I would fix first, even if the answer is that Facebook Ads is not your next step.
What I look at:
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